Real Mexican Kitchen presented an interesting problem – create a brand from the ground up that represents the spirit of Mexican culture with the authenticity of hand made Mexican food. Branding for Real Mexican Kitchen was all encompassing and included creating assets for everything from Digital Menus shown on TVs, hand painted art within the restaurant, window clings and decals, channel letters for the sign above the door, social media posts, and so much more.

The skull icon is crafted from stylized imagery of the fresh ingredients Real used to create delicious food. The brand is fun, bright, and authentic.